Social Media Marketing Tools
We have a love-hate relationship with social media marketing tools. If the selected approach is not properly organized, or self-control does not exist, it becomes a “sinkhole” when incredible amounts of time can be wasted. While one could credibly suggest that taking advice about social media from a CPA is laughable, experience has provided some very clear guidelines. At least, for an imbecile such as myself. The guidelines would be:
- Create an absolute separation between “personal” social media and “professional” social media. I learned that one the hard way.
- Use a platform such as Hootsuite or Sprout Social to aggregate social media channels. The easiest way we have found to do that is by “brand”. For most professionals, that means segregation by vertical [industry], and service line [We will share some examples at a later point].
- Use your website as the “mother ship” and have the social media channels track the website and lead back to it.
- There are five core social media channels [at least in our world].
- There seems to be an emerging second tier, once again driven by the specifics of your occupation. Ours are:
The full breadth of “brand pages” is best illustrated by Facebook for us. As mentioned, the pages represent both verticals and service lines.
Our intention is to use this background to further expand our discussion of social media, paid search, and SEO. As it happens, I have wound up developing expertise with digital media. See below.
Go figure…play with something you know nothing about long enough and you actually become skilled at it. Once again, my view is that we would rather explain how we use the tools than yammer about the tools. Just for putting up with the blather, here are a couple of invaluable references.