by Growing SaaS – Channel Partners…….wow…..based upon what we have seen lately that is like rocket science. If you build an app like Google Apps, or QBOnline or Xero, the appeal of add-on market is compelling. However, if that is your business you can’t build, configure or install the add-ons too. This the part where channel partners come in……we can discuss specifics later, but the fundamental question becomes do you care for, nurture, and support a channel while growing your product penetration,
or do just say Whiskey Tango Foxtrot….and let your channel partners fend for themselves, where the inexperience ones…under the delusion that they are “special” or “niche” grow up the the personality of a feral cat. [by the way if you have nothing to do see if you can find out the relationship between feral cats and over the counter pain meds].
Thankfully, some very people that I know for a long time [thank you Dina Moskowitz of SaaSMax, and Allen Falcon of Cumulus] there some great resources that address the channel partner question.
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